Not noticeably plusher, 10% better in quality
"So this is where brand versus specific towel may have conflicted. I used some Revival in a hotel and they were much plusher and quality was exponential on my home towels. It must have been a different series than the Bleeker. The Bleeker are high-quality towels, but not what I would call plush. They were 10% better than the ones they replaced while being 50% more expensive. Since the series isn't on the label, I guess I will never know which Revival was the real difference. They are high quality towels certainly hence the 4 stars. Just not five stars as Revival has better towels than the Bleeker I am just not sure which series it is."